H/News/DSC Renews Partnership with Renowned Author Michael Gelb

DSC Renews Partnership with Renowned Author Michael Gelb

Michael Gelb
The Da Vinci Science Center announced today that it has extended its partnership with internationally-renowned author Michael J. Gelb, author of the bestselling book “How to Think Like Leonardo: Seven Steps to Genius Every Day.”

The new ten-year partnership allows the Da Vinci Science Center to continue displaying the Seven Principles of Genius identified by Gelb and allows the Center to continue relating those principles – as shaped and positioned for 21st century life – through the Center’s exhibits and programs. Gelb identified these principles as the cornerstone qualities of the seminal life of the Da Vinci Science Center namesake and role model, Leonardo da Vinci.

The original ten-year partnership agreement between the Center and Gelb in 2004 was reached upon the merger of the Discovery Center of Science and Technology with Leonardo da Vinci’s Horse, Inc. (LDVHI), the nonprofit organization that actualized Leonardo’s vision of placing a 24-foot bronze horse statue in Milan, Italy.

Gelb’s latest book is “Creativity On Demand: How to Ignite and Sustain the Fire of Genius.” Copies of that book and “How to Think Like Leonardo” will be available for purchase in the Da Vinci Science Center Curiosity Shop. Additional information about Michael Gelb can be found on the web at michaelgelb.com.

News Media Contact @DSC: Dennis Zehner, 484.664.1002, Ext. 112
DSC Facts and News Resources


P: 484.664.1002
D: 3145 Hamilton Blvd. Bypass, Allentown, PA 18103
H: Mon.-Sat., 10 a.m.-5 p.m.; Sun. 12-5 p.m.
Get Directions