H/News/Lehigh Valley Skill Up Celebrates Student Video Contest Success

Lehigh Valley Skill Up Celebrates Student Video Contest Success

The Lehigh Valley Skill Up Partnership closed out its first student manufacturing video contest, titled What’s So Cool About Manufacturing?, with a celebration at the Da Vinci Science Center Thursday evening. The Da Vinci Science Center is a member of the Lehigh Valley Skill Up Partnership.

The middle school student teams from 16 public school districts in Lehigh and Northampton counties and Sacred Heart School in Allentown, Pa., were honored by representatives from 20 regional manufacturing companies, dignitaries, and elected officials for their impressive efforts and submissions. Awards – including a Viewers Choice Award determined by public voting on the Dream It. Do It. Pennsylvania website – were presented to the teams.

The Whitehall-Coplay Middle School team earned the Viewers Choice Award for its profile of Atlas Machining & Welding in Northampton, Pa. More than 123,000 votes were cast during the three-day voting period on the partnership’s Dream It. Do It. Pennsylvania website. Additional awards, selected by a panel of judges, were as follows:

  • Outstanding Program Award: Northeast Middle School, Bethlehem Area School District (Gardner Cryogenics, Air Products)
  • Outstanding Editing Award: Easton Area School District (Follett Corporation)
  • Outstanding Videography Award: Whitehall-Coplay School District (Atlas Machining & Welding)
  • Outstanding Creativity Award: Parkland School District (CyOptics)
  • Outstanding Educational Value Award: Northampton Area School District (Bitronics)
  • Outstanding Team Spirit Award: East Penn School District (Lehigh Valley Bat Works)
  • Outstanding Cool! Award: Northern Lehigh School District (Effort Foundry)

The student teams were provided video equipment and training in the fall of 2013 and were matched with manufacturing companies and teacher coaches. They created short video profiles of their companies and the career opportunities they offer. GoPro Camera kits and other project costs were provided through the sponsorship of Air Products; King, Spry, Herman, Freund & Faul LLC; National Penn Bancshares, Inc.; PPL Electric Utilities; Concannon, Miller & Co.; Embassy Bank for the Lehigh Valley; Hampson Mowrer Kreitz Agency; and Northampton Community College. Educational videos, materials and training were provided by PBS 39 and eMediaWorks.

Additional project sponsors include: Best Buy Stores, PBS39, eMediaWorks, ADAMS Outdoor Advertising, Sahl Communications, Lehigh Career and Technical Institute (LCTI),Career Institute of Technology (CIT), Bethlehem Area Vocational-Technical School (BAVTS), Just Born, AmericaVen, and Nestlé Waters North America.

“The project gave participating eighth graders the unique opportunity to see advanced manufacturing as another career option, observe companies in the industry and community and to translate what they thought was cool to their peers,” said Karen Buck, Project Manager of Lehigh Valley Skill Up for the project’s lead partner, Manufacturers Resource Center (MRC). Other Skill-Up Grant partners include Lehigh Career and Technical Institute (LCTI), Lehigh Valley Workforce Investment Board (LVWIB) and the Da Vinci Science Center (DSC).

What’s So Cool About Manufacturing? video contest is part of the Lehigh Valley Skill Up Partnership’s efforts to raise awareness of manufacturing careers for students in grades K-12, their adult family members and educators. Its goal is to change the image of manufacturing and the image of career and technical education in our community. Also partnering with the Skill Up Grant partners is Bethlehem Area Vocational-Technical School (BAVTS) in Bethlehem and Career Institute of Technology (CIT) in Easton. This program is funded in part by the Pennsylvania Department of Community and Economic Development’s “Discovered in PA, Developed in PA” program.

Dream It. Do It. Pennsylvania is the public brand and platform for the Lehigh Valley Skill Up project. Dream It. Do It. is a national grassroots initiative by The Manufacturing Institute in Washington, D.C. Groups in 25 American states have joined the Dream It. Do It. campaign. The Lehigh Valley Skill Up website at dreamitdoitpa.com includes useful information and resources for students, parents, educators, and manufacturers.


News Media Contact @DSC: Dennis Zehner, 484.664.1002, Ext. 112
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