H/News/Mack Trucks Unveils Exclusive Exhibit as Part of Year of Innovation

Mack Trucks Unveils Exclusive Exhibit as Part of Year of Innovation

Built Like a Mack Truck
One of America’s most iconic companies has unveiled an innovative exhibit floor experience at the Da Vinci Science Center as part of the Center’s Year of Innovation.

Mack Trucks, Inc. – whose vehicles are emblematic of American strength and ingenuity – has introduced a preview of its Built Like a Mack Truck design simulator and exhibit. The experience will include a life-sized Mack Truck cab in which visitors can sit. Its full touch-screen simulator – which challenges visitors to build their own Mack truck and drive it through realistic work challenges – will be completed and introduced in Dec. 2013.

Mack executives, employees, and their families helped open the exhibit at a special reception Wednesday evening. Mack representatives included Stephen Roy, the newly-named President of Mack Trucks North American Sales and Marketing; John Walsh, Mack Vice President of Marketing, and Roger Johnston, Vice President and General Manager of Macungie Cab & Vehicle Assembly.

The Built Like a Mack Truck exhibit is the first of several new permanent exhibits the Da Vinci Science Center will introduce throughout its current Year of Innovation. The 12-month initiative through Sept. 2014 highlights eastern Pennsylvania’s innovators of today; seeks to inspire its innovators of tomorrow; and promotes the skills that drive all scientific and technical careers – including creativity, collaboration, process skills, and problem-solving abilities.

“We are thrilled that Mack Trucks, one of America’s most enduring, innovative, and popular brands, has teamed with the Da Vinci Science Center to provide a powerful and engaging experience that cannot be found anywhere else in our nation,” said Lin Erickson, the Center’s Executive Director and CEO. “We take tremendous pride in our ability to bring these unique and exceptional opportunities to the people of eastern Pennsylvania and western New Jersey.”

Air Products is the Premier Sponsor of the Da Vinci Science Center’s Year of Innovation. Year of Innovation Public Programs are presented by Avantor Performance Materials. Additional Year of Innovation sponsors include ATAS International, Inc.; B. Braun; Thermo Fisher Scientific; and Follett Corporation. City Center Lehigh Valley sponsors the appearance of the Tech City exhibition.

News Media Contact @DSC: Dennis Zehner, 484.664.1002, Ext. 112
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