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Highlights: LCTI Partnership Brings GROSSOLOGY to Life

GROSSOLOGY: The (Impolite) Science of the Human Body
A new partnership between the Da Vinci Science Center and the Lehigh Career and Technical Institute (LCTI) in Schnecksville, Pa. (LCTI) is giving students valuable work experiences and giving fans a creative look at the blockbuster exhibition GROSSOLOGY: The (Impolite) Science of the Human Body.

Students in the school’s Advertising Design classes have created the visuals that the Da Vinci Science Center is using in its advertising and publicity of GROSSOLOGY through Sept. 2, 2013. Through the efforts of instructor Patrick Maley, the students worked in partnership with the Center’s staff to develop the campaign.

After Maley’s class submitted design ideas, the Center selected a design by student Danielle Eckerd to be the basis of the campaign, and identified contributions for her classmates to be included in the final product.

As work continued, the Center staff created the tagline of “Booger Problems? Snot Funny!” When the staff asked that GROSSOLOGY-style character be created to match the tagline and demonstrate the science behind the grossness, LCTI student Josh Lounsberry created the “Booger Boy” character that is featured in all promotional materials. Both Eckerd and Lounsberry said they enjoyed working on the project and seeing their work brought to life outside the classroom.

The LCTI visuals have appeared in print newspaper ads, flyers, posters, the Center’s website, and the Center’s social media. The campaign also includes outdoor billboards, mass-transit buses, and window wraps on the Da Vinci Science Center building. Signage appearing on the Center’s large windows at its southwest corner will be made possible in part with support from PPL Corporation in Allentown, Pa.


Dennis Zehner, 484.664.1002, Ext. 112
 

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